5Qs with Día de los Muertos organizer Gloria McCallister

McCallister, 68, has helped organize Petaluma’s El Día de los Muertos event since 2000; this year, a photo of her husband of 45 years is among those placed on the public altar

5Qs with Día de los Muertos organizer Gloria McCallister
Gloria McCallister is a co-founder of Petaluma's El Día de los Muertos event. (Friday, Oct. 23, 2026. Photo by CRISSY PASCUAL/PETALUMA VOICE ©2026)

This year, your husband joins other lost loved ones on the ofrenda. How do you deal with the grief and carry the emotional weight of losing him yet be surrounded by the celebration of Día de Muertos?

It is a combination of different parts of reality. You have the moments of remembering them and being sad. It’s also appreciation and being grateful for them. Sometimes you’re gonna laugh and sometimes you’re gonna cry. Memories are not only good, not only bad, but a combination. 

It’s also about healing the pain. It’s like going to a therapist but this feels better because it’s with friends and it’s sharing and in public and it’s bigger. It’s a bigger bottle of medicine. You have to learn to go on and teach your kids that someday we’re gonna be gone and hope that you left something behind that they appreciate and learn from. Life and death come hand in hand.

Children who will participate in the dancing at the city's El Día de los Muertos event play together as they wait for the procession to begin. (Saturday, Oct. 24, 2026. Photo by CRISSY PASCUAL/PETALUMA VOICE ©2026)

Mike died January 23. The sheriff came to my house to tell me there was an accident. I didn’t want to believe it. I told him he was lying to me until he handed me Mike’s wallet. I literally collapsed, screaming and crying and shaking and not believing. Everything was just turning, turning, turning. They made a mistake. It wasn’t Mike.

Everything was painful. I wasn’t getting up, eating. But then one time I was saying good night to him and there’s his picture on the mantle and I said, yes, that’s his altar. All of a sudden, it hit me. Mike was so much a part of the Día de Muertos. 

Gloria poses with a photo of her late husband before his funeral service. (Courtesy of Gloria McCallister)

I need my community because Día de Muertos is about helping community heal. And now I need them. They are going to be my medicine. They are going to be my healers. I have to continue the message of how to go on with life and appreciate life and say thank you to those that are not with us anymore. You have to walk the walk. 

So, to this community, I thank you from the bottom of my heart for giving me the opportunity to heal and the opportunity to bring this gift to you.

The McCallister children: Brian, Melissa Winkler, Cynthia, and Kevin. (Courtesy of Gloria McCallister)
Mike and Gloria McCallister's kids, Cynthia, Kevin, Melissa Winkler, and Brian, at Mike's funeral. (Courtesy of Gloria McCallister)
A table set up at the McCallister home for Mike's memorial. (Courtesy of Gloria McCallister)

What inspired you to start the first Día de Muertos?

I grew up with Día de Muertos. We always kind of celebrated in private. Then I was invited by a couple people that wanted to start this – Abraham Solar and Margie Helm. 

I saw it as an opportunity to teach about this way of mourning, dealing with the loss of a loved one. I’ve been helping to bring this celebration since 2000. And since then I lost my mother in 2004. She was part of the celebration – helping me, teaching me, showing me how to set an altar. I lost my father, my brother, an aunt, so many people since 2000. And Dia de los Muertos is following in those footsteps in order to go on.

Ballet Folklorico dancers hold photos of lost loved ones. (Saturday, Oct. 24, 2026. Photo by CRISSY PASCUAL/PETALUMA VOICE ©2026)

Talk about cross-cultural sharing and building bridges with all members of the community and how you keep this Mexican tradition authentic.

I have the good fortune to work with and have friends from other cultures. My belief is that the more we know about each other, the better chance we have to understand each other and the better chance to respect one another and our differences. 

If Día de Muertos can be an inspiration for others then, yes, let’s celebrate. It’s an opportunity to show the world we can intertwine and be a bridge. We can come together to learn each other’s way of mourning. I can learn something from them that helps me with my loss and vice versa. So Petaluma can be our own multicultural Día de los Muertos and each of us can have space within the circle. 

Mike and Gloria McCallister's wedding day photo, 1981. Gloria says that the two clicked because he grew up similarly to her and their cultures (Irish and Mexican) melded together well while they respected their differences. (Courtesy of Gloria McCallister)

Mike would tell me that Dia de los Muertos is healing. He would say, “It’s so nice to see you joking about your grandfather.” He would say that it made him feel lighter. He opened up quickly because there was no escape of being exposed to our way of doing things. He was reserved in the beginning. But he would read obituaries every single day – he called it the Irish sports page.

The altar is my favorite tradition because it’s the core of the celebration and next year, I’ll make one for Mike. I’ll put his favorite beer, Miller Lite.

Mike McCallister's photo on display at his funeral. (Courtesy of Gloria McCallister)

What goes into the preparation and how has it changed over the years?

It takes a lot. We start a whole year ahead. We are already talking about next year. It’s an ongoing conversation: How else can we help people be part of Day of the Dead? How many more flowers to make? How much papel picado? How much more education? 

An ofrenda is on display at the Petaluma Historical Library & Museum. (Friday, Oct. 23, 2026. Photo by CRISSY PASCUAL/PETALUMA VOICE ©2026)

In the early days it was small. It was at City Hall in 2000. We did a tamale making fundraiser at McNear School so it started as a school event. It was a procession from McNear to City Hall. We invited people by word of mouth. But it was very well attended and we ran out of food!

The El Día de los Muertos Petaluma organizing committee in 2014. (Courtesy of Margie Helms)

It didn't occur to me that it was going to be totally misunderstood. Some people thought of it as a religious thing, a cult thing. I’m proud that finally people opened up their eyes and understand that it’s not a religious thing. Yes, we are Catholics so we put our beliefs into it but anybody can put their own religion into their altars or none at all. 

Sayana Mendez, 9, is blessed by Lauritzin Escutia using copal, an incense from Mexico, before the city's El Día de los Muertos procession on Saturday, Oct. 24, 2026. Photo by CRISSY PASCUAL/PETALUMA VOICE ©2026)

It’s a matter of being educated and learning about it. We weren’t daunted. And I thought, “Someday, this will be big.” We cannot bury it. We survived the COVID years and we are carrying on now. We’re very pleased that it’s this big.

What is something that most people don’t know about you?

I’m a community gardener. I love gardens. I grow a lot of herbs, tomatoes, peppers, kale, strawberries, asparagus. My father was a farmer (in Mexico). We learned to grow everything from corn to sugar cane to beans to peanuts. 

I like to grow things. I am a grower of many things – like friendships and love.

McCallister stands outside the Petaluma Historical Library & Museum. (Friday, Oct. 24, 2026. Photo by CRISSY PASCUAL ©2026)
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Watch a video by volunteer and organizer Margo Gallagher celebrating 25 years of Petaluma's El Día de los Muertos.

The Día de los Muertos exhibit at the Petaluma Historical Library & Museum is on display until Nov. 8.

This conversation has been lightly edited for clarity and readability.

Crissy Pascual is a photojournalist and co-founder of Petaluma Voice. She can be reached at photos@petalumavoice.org.

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