The Neon Chick Starts Its Makeover
A photo essay
A campaign by the Petaluma Signs Project reached its fundraising goal to restore a 91-year-old neon chick sign on Petaluma Boulevard, and a crew removed the sign on Thursday, April 16, at 10:34 a.m. to begin restoration. The iconic Petaluma sign will return with fresh paint and new neon lights to once again adorn the former Poehlmann Hatchery. The campaign was spearheaded by local historian Katherine Rinehart (in center photo). The sign will be hand-painted by local sign makers Mark and Paul Barber (bottom left photo), sons of Warren Barber of Barber Signs. Photos by CRISSY PASCUAL/PETALUMA VOICE ©2026
Watch the neon chick sign get placed on a flatbed truck and prepared to be hauled away to undergo its restoration. The sign will return in a few weeks. Video by CRISSY PASCUAL/PETALUMA VOICE ©2026